Vishwa Bhuta

Vishwa Bhuta is a seasoned marketing analytics professional with extensive experience in data science and analytics. Currently serving as Senior Manager of Marketing Analytics at Etsy, Vishwa leads a team of nine data scientists, delivering strategic insights and driving marketing results through data partnerships. Previously at Etsy, roles included Data Science Manager and Senior Data Scientist, with notable accomplishments in designing incrementality testing frameworks and enhancing marketing attribution models. Prior experience includes a position as Senior Data Analyst at Merkle, where Vishwa collaborated with HBO, and an Analyst role focusing on paid search programs generating significant client revenue. Vishwa holds a Master of Science in Business Analytics from the Texas McCombs School of Business and dual Bachelor's degrees in Commerce and Psychology from the University of Virginia.