Kyle Northcott

Kyle Northcott is an accomplished marketing professional with extensive experience in paid social management, strategic marketing, and performance optimization across various industries. Currently serving as Senior Manager - Paid Social Boosting at Expedia Group since February 2023, Kyle has previously held notable positions at Snap Inc. as Creative Optimization Manager, TINYpulse as Senior Marketing Manager, and Redfin as Marketing Program Manager, among others. A founding member of Formative’s DE&I committee, Kyle has demonstrated a commitment to diversity and inclusion in the workplace. With a robust background in managing multi-million dollar marketing budgets and campaigns, Kyle excels in audience segmentation, competitor analyses, and cross-functional collaboration. Educational credentials include a Master of Science in Multi-Channel Marketing from The University of Manchester and a Bachelor's degree in International Studies from the University of Washington.