Jen Serra

Vice President, GMM at Family Dollar Stores Inc.

Jen Serra currently serves as Vice President and General Merchandise Manager at Family Dollar since December 2021, focusing on various categories including Toys, Electronics, and Automotive. With extensive experience in the retail industry, Jen held positions such as Director/Senior Buyer at JCPenney and Buyer for multiple categories at Kohl's, along with significant roles at May Department Stores and Boscov's. Jen's contributions extend to professional organizations, being a member of WiT - Women in Toys, Licensing & Entertainment, and the Women in Retail Leadership Circle. Jen holds a Bachelor of Applied Arts & Science in Digital Retailing from the University of North Texas and an Associate Degree in Business Administration from HACC, Central Pennsylvania's Community College.

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