Fanatics
Jordyn Penner currently serves as Senior Manager of Research and Insights at Fanatics since January 2023, following a progressive career in consumer insights at Western Digital, where positions included Senior Consumer Insights Analyst and Consumer Insights Analyst from August 2019 to January 2023. In these roles, Jordyn managed research initiatives, collaborated cross-functionally, and defined consumer segmentation, delivering actionable insights for product development and marketing strategies across diverse industries. Prior experience includes positions as Marketing Mentor Coordinator and Marketing Mentor at Cal Poly Orfalea College of Business, a Consumer & Shopper Insights Intern at Albertsons Companies, and a Data Analyst Intern at Cisco, in addition to early retail experience as a Sales Associate at Tillys. Jordyn holds a Bachelor of Science in Business, Management, Marketing, and Related Support Services from California Polytechnic State University-San Luis Obispo, augmented by an educational experience at Universitat Politècnica de València.
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Fanatics
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Fanatics is a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with over 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, over 5,000 athletes and celebrities, and over 250 exclusive athletes; and over 2,000 retail locations, including our Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.