Santos Daniel Arce Saldivar

Santos Daniel Arce Saldivar holds extensive experience in strategic planning, operations, and customer experience, currently serving as Director Ejecutivo Experiencia del Cliente e Innovación at Farmacias del Ahorro since May 2015. In this role, Arce Saldivar oversees the definition and execution of key strategic initiatives, manages cross-functional projects, and enhances customer loyalty and omnichannel engagement. Previous positions include leadership roles in innovation, operational strategy, and divisional operations within the organization. Prior to Farmacias del Ahorro, experience at CEMEX encompassed strategic development, commercial management, and project coordination, contributing significantly to sales and operational improvements. Arce Saldivar earned an MBA from EGADE Business School and holds a degree in Industrial Engineering from Tecnológico de Monterrey.