Ariadna Sedó Soto

Ariadna Sedó Soto is an experienced executive assistant currently serving as the Executive Assistant to the CEO at the FC Barcelona Foundation since March 2017. Prior roles include Executive Assistant to the General Manager at Mobile World Capital Barcelona, and a similar position at IMG, where responsibilities included supporting the General Director of the Tennis Division and managing travel logistics. Ariadna's career began at Citibank España, where positions included Regional Management Assistant and Commercial Consultant, providing extensive support for management operations and client services. Ariadna holds a Master's in Globalisation, International Trade and Emerging Markets from the Universitat de Barcelona, alongside a Bachelor of Business Administration from Universitat Autònoma de Barcelona and an Erasmus Programme experience at Roskilde Business College.