FC Barcelona
Elena Valls Menal is an experienced professional in business development and partnerships, currently serving as the Director of Partnerships for EMEA at FC Barcelona since April 2016. With a strong background in digital and commercial roles, Elena has managed various teams focused on business development and partnership activation, contributing significantly to revenue generation. Previous roles include positions at Google, where responsibilities spanned brand strategy and sales initiatives across multiple countries, and a brief collaboration with ESADE Business & Law School as an educator in digital marketing. Elena holds multiple degrees, including a Master’s in International Management from CEMS and a Master of Science in Marketing Management from Esade.
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FC Barcelona
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Founded in 1899 by a group of Swiss, Spanish, English, and Catalan footballers led by Joan Gamper, the club has become a symbol of Catalan culture and Catalanism, hence the motto "Més que un club".