Feedtrail
Deb Woods is an experienced executive with a strong background in product management and operations within the healthcare and technology sectors. Currently serving as Chief Operating Officer at Feedtrail, Woods enhances healthcare organizations' ability to deliver exceptional, human-centered experiences through a flexible experience management platform. Prior roles include COO at Procurement Partners, CEO at ShiftWizard, and Chief Product Officer at Delta Five Systems, where responsibilities ranged from strategic product direction to customer success and workforce management. Additional experience includes leadership positions at Relias Learning, Sci Quest, Dude Solutions, Teradata, Ingres Corporation, and Red Hat, demonstrating a consistent focus on product strategy, development, and market execution. Woods holds a Bachelor of Science in Electrical and Electronics Engineering from North Carolina State University.
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Feedtrail
With Feedtrail XM, healthcare organizations have the tools and in-the-moment analytics to transform and personalize the entire patient journey. With outreach via text and email, Feedtrail empowers healthcare teams to engage with and learn from patients at any point during the lifecycle of care and perform immediate, but lasting, service recovery to ensure patient loyalty. The flexibility of the system allows organizations to dig a level deeper and understand the true drivers of a good or bad experience, solve experience gaps, and rapidly test changes to deliver the best experience possible. Feedtrail is already leveraged by 5,000 sites across 36 countries.