FIFA
Boris Mallaschofsky is an experienced professional in sports marketing and event management, currently serving as the FIFA Fan Festival Project Lead and Senior Experiential Marketing Manager at FIFA since August 2015. Key accomplishments include the planning and implementation of public viewing events for the FIFA Women's World Cup France 2019, FIFA Club World Cup Qatar 2019, and the FIFA Fan Fest during the 2018 FIFA World Cup in Russia. Prior roles include Sports Marketing Consultant at BM Boris Mallaschofsky, Project Manager at Infront Sports & Media AG, and various positions in event hospitality and catering for high-profile international events. Mallaschofsky holds a Magister degree from WU (Vienna University of Economics and Business) and an MBA in Sports and Project Management from KMU Akademie & Management AG.
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FIFA
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Founded in 1904, the Fédération Internationale de Football Association (FIFA) is the umbrella organisation of its members, currently 211 national football associations. Its main objectives, enshrined in its statutes, are to develop football around the world, to stage international competitions and to protect the integrity of football (against match manipulation, doping etc.). FIFA is composed of a number of political bodies (such as the FIFA Congress and the FIFA Council) and the administration. The highest political position is the FIFA President, elected every four years by FIFA’s member associations. The FIFA administration, with some 720 people from over 50 nations, is based in Zurich. It is run by the Secretary General (CEO). FIFA stages FIFA World Cups™ in various forms such as youth, men’s and women’s, futsal, beach soccer or club competitions. The men’s FIFA World Cup™ is not only the most popular single sporting event in the world but also the financial backbone for FIFA and its efforts to develop football worldwide. The financial success of the FIFA World Cup™ allows FIFA to run a wide range of football development programmes and to provide funds, infrastructure and know-how to its member associations through the FIFA Forward Development Programme.