First Bus
John Godfrey is an accomplished marketing professional with extensive experience in brand management and strategic marketing across various sectors. Currently serving as the Head of Brand at First Bus since January 2023, John Godfrey previously held significant roles at FirstGroup plc, including Head of Marketing for West Yorkshire, York, and Greater Manchester, where responsibilities encompassed regional marketing strategy, campaign management, and budget oversight. Prior to this, John Godfrey worked as a Senior Account Manager at Design Portfolio, focusing on corporate communications and investor relations for prominent companies. Additional experience includes account management at Propaganda Agency Ltd, where brand communication campaigns were developed and executed, and as a Marketing Executive at KCOM Group PLC, which involved enhancing customer loyalty and brand awareness for key directories. John Godfrey holds a Bachelor's degree in Marketing from the University of Leicester.
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First Bus
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First Bus is one of the UK’s largest bus operators delivering over a million passenger journeys every week for the communities that we serve. Making journeys easier for our customers, we were the first national bus operator to rollout Tap On, Tap Off payment technology across our entire UK fleet of 4500 buses and our First Bus App is voted ‘best in class’ amongst UK bus operators. Our most recent investments are in new, state-of-the-art buses with over 15% of our fleet being Zero Emission Bus (ZEBs) by March 2024 across all of our key networks. We work proactively with our local authority partners, making a positive impact on air quality, tackling congestion and improving customer experience. We are focused on First Bus becoming a leader in the transition to a low-carbon future and are committed to operating a zero-emission bus fleet by 2035. We also operate the Aircoach network in Ireland, as well as First Travel Solutions, Specialist Passenger Solutions and Ensignbus. First Bus is a division of FirstGroup. Find more information on First Bus here: https://news.firstbus.co.uk/