Kevin Gold

Senior Analyst II at FMCG Direct

Kevin Gold is a Senior Analyst at FMCG Direct, with previous experience as an Analyst and Administrative Intern at The Arc of the United States. Gold has diversified experience in research, data entry, and strategic marketing, having completed internships at Runatek, Inspired MKTG, and New Balance. Notably, Gold led a go-to-market strategy project at Runatek and contributed to customer acquisition for Verizon and Spectrum at Inspired MKTG. Early coaching roles in soccer demonstrate leadership and communication skills, further supported by a background as a Data Entry Assistant at Transportation Alternatives. Kevin Gold holds a Bachelor of Arts in Business from Brandeis University.

Location

New York, United States

Links


Org chart

No direct reports

Teams


Offices


FMCG Direct

FMCG Direct is a data-driven, omni-channel marketing services company. We develop and deliver exceptional direct marketing campaigns. Our distinctive capabilities enable banks, investment firms, insurance companies and other financial institutions to profitably acquire, cross-sell and retain consumer and small business relationships. High-Performing Lists We put the right message in front of the right people. Our consumer and small business targeting systems employ highly specialized, product-level models. Harvard- and Princeton-trained mathematicians build and continuously refine these models for us. And our in-house national databases rely on the most comprehensive demographic, firmographic, and credit data available on consumers and small businesses. Insight Based Creative We craft the right message. We develop our creative from powerful insights. We derive these insights from our continuous, Financial Personality®-based market research with consumers and small businesses. This research ensures that each campaign resonates with the target audience, effectively addressing benefits and barriers, and giving customers compelling reasons to take action. Rigorous Campaign Reporting We obsess over our performance. We rigorously analyze every campaign to accurately identify exactly who responds and who doesn't. Looking at profit margins, tenures, and lifetime values, we measure every critical aspect of every campaign. So our clients know their return on their investment and how many months it took to break even.


Industries

Employees

11-50

Links