Fitness First Middle East
Lucy Merigold is an accomplished marketing professional with extensive experience in digital strategy and account management. Currently serving as Group Head of Marketing at Fitness First Middle East since February 2021, Lucy has previously held senior roles such as Digital Director at Q Communications and Head of Digital at Houbara Communications. Lucy's career also includes significant positions at Grayling and DigitasLBi MENA, where responsibilities encompassed overseeing key accounts like Johnson & Johnson and Jumeirah Hotels & Resorts. Early career experience includes business development and account management roles at Indicia, Clear Communications, and Communicate, along with a foundation in marketing communications established at Southco. Lucy holds a CIM Postgraduate Diploma in Marketing from the University of Gloucestershire and a BA (Hons) in Modern Languages & Business Studies from UWE - Bristol.
Fitness First Middle East
Fitness First Middle East is a subsidiary of the Landmark Group, a leading retail and hospitality conglomerate in the Middle East and India. With over 56 clubs across the UAE, Bahrain, Qatar, Saudi Arabia, Jordan and Kuwait, we offer world class facilities including best in class state-of-the-art equipment, free group exercise classes, dedicated free weights area, personal training by world-class fitness professionals, dedicated Ladies only clubs, intensive weight loss programmes, free group exercise classes, the latest innovation in the fitness industry and multiple membership privileges. Through a network of branches that offer ease of accessibility, highly trained staff, and holistic fitness services that extend beyond a traditional gym concept, Fitness First is committed to helping people 'Go Further' in life.