Flora Food Group
João Faria has extensive experience in digital marketing and e-commerce. João currently works at Upfield as the Digital Marketing & E-commerce Lead - Europe, where they drive the regional digital marketing and e-commerce agenda, translates strategies into actionable plans, and establishes a performance marketing framework. Prior to that, João worked at Pathfinder 23 as the E-commerce Director, providing consultative services in e-commerce, digital marketing, and technology solutions. João also has experience at Accenture as a Digital Marketing Project Lead, CRM Manager, and Digital Rollout Manager, overseeing various digital marketing projects and leading teams. João's previous roles include positions at Medtronic, MoneyGram International, Sykes, Croma Publicidade, GASIN Médica - Grupo Air Products, Universitatea Constantin Brâncoveanu, and Instituto Superior de Contabilidade e Administração do Porto. Overall, João has a strong background in digital marketing and e-commerce, with a focus on driving growth and profitability for organizations.
João Faria has a Bachelor's degree in Business Communication & Marketing from the Instituto Superior de Contabilidade e Administração do Porto, which they obtained from 2007 to 2011. João also attended the North Karelia University of Applied Sciences and the University Constantin Brâncoveanu in 2010, where they studied Marketing communications and Digital Marketing respectively. In 2015, they received certification in Lean Six Sigma from Medtronic, and in 2017-2018, they pursued Project Management studies at the Project Management Institute. João also holds a certification in Project Management Professional from the same institution.
Flora Food Group
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The driving force behind our success as a global leader in plant-based food are the circa 4,800 Flora Foodies who live our purpose every day and are engaged in our mission, delivering through our values of Performance, Care and Passion. Results Matter. With an ‘Always Day 1 mindset’. Always one step ahead, driven by data, with a finger on the pulse – our customers and consumers are at the heart. We identify the sweet spot; we relish challenge; we own it. We're agile decision-makers, with the courage to pivot, we sometimes fail fast - but learn even faster. Kindness wins. With a long-term focus on building a sustainable future, Flora Foodies show the 'Courage to Care' for each other, our communities, and the next generation. We believe in doing the right thing and 'Come As You Are' is not just a saying; it's an invitation to be authentic and bring your whole, true self to work. Difference brings angles and ideas to the party – we want you to be you. Passion fuels our Next Generation of the Food journey. Full of energy and possibility, Flora Foodies constantly raise the bar, driving the Flora Food Group and one another forwards. We're a team of food lovers and enthusiasts – our sum is truly greater than our parts, and we absolutely love what we do.