Alanna McDonald

Alanna McDonald is an accomplished professional in brand strategy and marketing with experience in various roles. Currently serving as a Senior Brand Strategy & Planning Executive at Flutter Entertainment Plc since January 2022, Alanna specializes in brand strategy, market positioning, and campaign planning. Previously, Alanna held the position of Marketing Planning and Projects Executive at Excel Recruitment and worked as a Marketing Executive at Mediateam from 2016 to 2019. Additional experience includes roles such as Event Team Coordinator and Recruitment Intern at Excel Recruitment and University College Dublin, respectively. Alanna earned a Master of Science in Marketing from UCD Michael Smurfit Graduate Business School and a Bachelor of Arts in English Literature and Art History from University College Dublin.