Maxime Blanchet

Senior AI Product Manager | Search & Intelligent Solutions at Fnac Darty

Maxime Blanchet is a seasoned professional in AI product management and search technology, currently serving as Senior AI Product Manager at Fnac Darty since July 2016. Maxime leads the cross-functional AI Squad, overseeing roadmap development, technology monitoring, and internal training initiatives. Notable achievements include spearheading the strategic migration of search engines to a new SaaS solution and optimizing user experience through enhanced search functionalities. Previously at Solocal Group and Cdiscount, Maxime demonstrated expertise in search engine optimization and marketing, significantly improving user experience and revenue generation. Maxime holds a Master's degree in Marketing and Business Strategy from TBS Education and possesses a diverse background in multimedia project management and marketing research.

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Fnac Darty

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Fnac Darty SA, formerly Groupe Fnac SA, is a France-based company. The Company is a retailer of cultural, leisure and technological products for the general public in stores and on the Internet, both in France and worldwide: Spain, Portugal, Brazil, Belgium, Switzerland and Morocco. Fnac Darty SA offers its customers two such products as: Editorial products (music, video, books and stationer, video games) and Technical products (photo, television(TV)-video, audio, computers, among others). Telephone, ticket reservation and travel activities complete the offering.


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