Sessalee Williams

Sessalee Williams is an experienced digital marketing professional specializing in search engine marketing (SEM) and pay-per-click (PPC) advertising. Currently serving as Senior SEM Manager at Forbes since September 2021, Sessalee effectively manages a significant portfolio, optimizing campaigns with a focus on lead generation. Prior to Forbes, Sessalee held leadership positions at BoomTown, where responsibilities included managing 600+ accounts with a $5 million annual spend, and training teams on digital strategies. Additional experience includes roles at Visiture and PMX Agency, where Sessalee built and optimized PPC campaigns, trained colleagues, and managed multi-million dollar budgets. Sessalee holds a Bachelor of Science in Hospitality Management and a second Bachelor of Science in Business Administration with a concentration in Marketing from the University of South Carolina.