Aishwarya Choudhary

Aishwarya Choudhary currently serves as the New Initiatives lead for the D2C vertical at Futwork, focusing on strategic growth, customer engagement, reducing non-delivery rates, and addressing cart abandonment. Prior to this role, Aishwarya was an Entrepreneur In Residence at D2C Insider, overseeing an Accelerator program for early-stage founders. As a co-founder of Pine & Lime, Aishwarya contributed to developing products aimed at enhancing meaningful communication. Earlier experience includes positions as an Account Manager at Crux Creative Solutions Private Limited, an Associate at Mint Law Associates, and a Trademark Attorney at PS Davar & Co. Aishwarya holds a BA LLB(H) in Law from Amity Law School.