Fred Perry
Patricia Gerald is a skilled professional with extensive experience in brand coordination and customer service. Currently serving as a Brand Project Coordinator at Fred Perry since October 2021, Patricia manages deadlines and budgets for departmental projects while providing administrative support. Previous roles include Receptionist at Dixons Carphone, where Patricia ensured a professional reception service, and Front of House Assistant at Virgin Active, focusing on member services and administrative tasks. Patricia has also developed customer service and teamwork skills as a Stockroom Assistant at Burberry. Education includes time at Hammersmith and West London College and St Georges RC Secondary School.
Fred Perry
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Fred Perry has always been different. Triple Wimbledon champion Fred Perry was born to a cotton spinner. He played and fought his way through, and despite the establishment, but always with style. In 1952, he founded the Fred Perry brand, designing his first pique shirt the same year. That shirt, the shirt, would transcend sportswear to streetwear on the backs of generation after generation of British youth subcultures. The shirt is the start and end of everything we do, because it’s more than a shirt – it’s a rite of passage, it’s the uniform of the non-uniform. A true icon.