FREITAG
Yingxing Delia Lu currently serves as a People Developer at FREITAG, focusing on the development of the F-Crew through the creation of a Learning & Development Roadmap and offering coaching on related challenges. As a Content Creator and Photographer for Delia's color palette, Yingxing engages audiences on Instagram through visual storytelling. Previous experience includes roles at Generali Switzerland in Process Excellence, where contributions to organizational development and process optimization were made, and Auto Schiess as an ICS Manager, focusing on internal process documentation and sales agent training. Additional experience includes an internship at AXA in project management, work as a Chinese Language Specialist at Nuance Communications, and various positions within Baloise Insurance. Yingxing holds a CAS in Modern People & Organizational Development and a BASc in Business Administration from the University of Applied Sciences and Arts Northwestern Switzerland FHNW, along with other educational qualifications in business and languages.
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FREITAG
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THE FREITAG STORY In 1993, graphic designers Markus and Daniel Freitag were looking for a functional, water-repellent and robust bag to hold their creative work. Inspired by the multicolored heavy traffic that rumbled through the Zurich transit intersection in front of their flat, they developed a messenger bag from used truck tarpaulins, discarded bicycle inner tubes and car seat belts. This is how the first FREITAG bags took shape in the living room of their shared apartment – each one recycled, each one unique. With their innovation, the brothers inadvertently triggered a seismic event in the world of bag making. Its tremors have since made themselves felt in Zurich and the cities of Europe and spread all the way to Asia, making FREITAG the unofficial outfitter of all urban, bike-riding individualists. The tarp bag headquarters have been located at the Noerd industrial complex in Zurich-Oerlikon since 2011. Here, on premises measuring over 80,000 square feet in area, the tarps are disassembled and washed and cut to size by hand. FREITAG thinks and acts in cycles – and that is evident in the factory as well: Each step and process is looked at not only from the aspect of profitability but also through the eyes of FREITAG. In 2014, Daniel and Markus Freitag gave themselves a new raw material on which to flex their creative muscles: F-ABRIC. Their rugged, completely compostable textiles are based on vegetable fibers produced using a minimum of resources within an area of 2500 kilometers form the factory.