Fresh Baby
Cheryl Moellenbeck Tallman is the Founder and CEO of Fresh Baby, established in January 2002, focused on reducing obesity rates through improved nutritional education. Previously, Cheryl co-founded Creative i Advertising & Promotion, serving as Director of Online Marketing from July 2007 to January 2016, providing creative resources for the casino and resort industry. Cheryl also worked as a Senior Consultant at Mill Square Group, leading marketing strategy development for a major airline from November 2006 to February 2008, and co-founded Touchscreen Media Group, an award-winning interactive marketing agency, from 1992 to 2002. Earlier in their career, Cheryl was an International Sales Manager at IBM, managing global relationships across 75 countries and generating $26 million in annual revenues. Cheryl holds a Bachelor of Science in Engineering in Biomedical Engineering from The Catholic University of America, earned between 1981 and 1985.
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Fresh Baby
For more than 20 years our mission has been to reduce obesity rates in all ages by improving the way Americans eat. Our products provide simple guidance that people use to make healthier food and drink choices. Since 2011, our USDA National Strategic Partnership has guided our product development. Our products provide essential reinforcement of the U.S. Dietary Guidelines and the key nutrition messages used throughout the country. Developed by the faculty at Western Kentucky University, Fresh Baby is the Exclusive Representative for Bingocize®, a successful evidence-based health promotion program that combines exercise, health education, and BINGO! RIGHT TIME, RIGHT PLACE SUPPORT Our products provide support at critical times where healthier choices can be made: - Shopping - Safely preparing nutritious recipes - Serving portion appropriate meals - Staying physically active FEDERAL NUTRITION PROGRAM ALIGNMENT Through our USDA National Strategic Partnership we ensure our products support the U.S. Dietary Guidelines, making them ideal reinforcements for the following programs: AAA/COA CACFP CSFP EFNEP FMNP Medicare Advantage SNAP-Ed USDA Women, Infants, Children Program KEY NUTRITION MESSAGES - Vegetable and Fruit consumption - Budget Consciousness - Nutrient Dense Foods - Healthy eating patterns - Chronic Disease Prevention - Living independently safely - Breastfeeding BINGOCIZE® The program is accepted as a falls prevention program by the National Council on Aging (NCOA) and approved to be included in the SNAP Education (SNAP-Ed) Toolkit as an evidence-based intervention. Fresh Baby Certifications: HUBZone, Women Owned, WOSB and WBENC