Adam Berg Luther

Adam Berg Luther is a seasoned professional in account management and business development, currently serving as Partner and Senior Account Manager at Friday since June 2025. Previously, Adam excelled as an Account Manager at Framtiden from August 2021 to June 2025, receiving accolades such as Rookie of the Year in 2022 and a nomination for Account Manager of the Year in 2023. Adam's extensive experience includes roles at Björn Borg, VE AND VALE, Lindt & Sprüngli, Sportringen, and Stadium, emphasizing sales, marketing, and strategic partnerships. Academic qualifications include a YH Examen in business economics, marketing, and business development from Affärshögskolan, complemented by training from Dale Carnegie.