GENFLOW
Carl White is an accomplished financial professional with extensive experience in various leadership roles. Currently serving as CFO at GENFLOW since July 2019, Carl contributes to the creator economy by enabling top content creators to monetize their audiences through a brand-as-a-service SaaS platform. Prior to this role, Carl was Finance Director at DigitalGenius from December 2017 to July 2019, where expertise in artificial intelligence and process automation enhanced customer satisfaction for e-commerce. Carl also held the position of Finance Manager at ihorizon from August 2012 to November 2017, specializing in support for tech startups with a focus on financial performance visibility. Earlier in the career, Carl was a Senior Accountant at Barnes Clark Of Tiptree from August 2004 to August 2012, laying a strong foundation in financial management.
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GENFLOW
They partner with influencers to help them build their own business and sell products to their audience. They love to work with established influencers who already have built their following, made money working with brands, done some free travelling and now want to focus on building their long term future by setting up their own business. They work closely with our clients to determine what products will sell the best for them according to their audience and analytics.