Genus
Amy Ford is an experienced marketing professional currently serving as the Promar International Marketing Manager and previously as a Customer Insights & Market Intelligence Specialist at Genus PLC since November 2020. Prior to this role, Amy worked at the Retail Marketing Group (RMG) as a Tactical Brand Ambassador from May 2017 to February 2024 and served as a Brand Sales and Marketing Consultant for Procter & Gamble from June 2019 to November 2020. Additionally, Amy completed a Credit Derivatives Summer Internship at Bank of America Merrill Lynch in August 2016 and participated in the Sutton Trust US Programme at Yale University and the Nuffield Foundation Scholar Placement in July and August 2015. Amy Ford holds a Bachelor of Engineering (BEng) in Mechanical Engineering from Newcastle University, attended the Sutton Trust Summer School at the University of Cambridge, and the UNIQ Summer School at the University of Oxford. Academic achievements include 9A*s, 1A, and 2 Distinction*s from Brine Leas School.
Genus
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Genus plc is an animal genetics company, which provides farmers with genetics that enable them to produce animal protein, in the form of meat and milk. The Company's segments include Genus PIC, Genus ABS, Genus Asia, and Research and Development. The Genus PIC segment is engaged in porcine sales business, excluding Asia, and serves porcine customers in North America, Latin America and Europe. The Genus ABS segment is engaged in bovine sales business, excluding Asia, and serves dairy and beef customers in North America, Latin America and Europe. The Genus Asia segment is engaged in porcine and bovine business in Asia, and serves porcine, dairy and beef customers in Asian markets. In the porcine market, it sells boars and sows. In the dairy and beef markets, its primary product is bull semen. The Company offers embryos through its subsidiary, In Vitro Brasil S.A. Its porcine business has a network of over 600 breeding herds in approximately 40 countries.