Sophie Ashcroft

Sophie Ashcroft is an accomplished media and communications professional currently serving as the Head of Media and Communications at Glasgow 2026 since March 2025. With extensive experience in media relations, reputation management, and strategic communications across both public and private sectors, Sophie has previously held senior roles, including Senior Director at 56˚ North and Head of Marketing and Communications at the Foundation of Light. Notable positions also include Corporate Communications Lead at Sunderland AFC and Head of Media & PR at UK Anti-Doping. Sophie's expertise encompasses leading press operations for major events, managing communications strategies for sports organizations such as British Athletics, and driving media strategies for brands like AEGON UK. Academically, Sophie holds an MA (Hons) in Management with Marketing from Heriot-Watt University, along with a Level 7 Diploma in Strategic Management and Leadership and a PGDip in Marketing.