Lorena Guerrero Navarro

Lorena Guerrero Navarro serves as the Chief Digital Officer at Grupo Global Exchange, where responsibilities include leading digital channels, developing marketing strategies, and establishing partnerships within the tourism and financial sectors. As a partner at Women in Retail, Lorena supports female leadership development in retail. Lorena also holds a position as a professor in Customer Experience & Digital Transformation at Escuela de Organización Industrial. Previous roles include Director of Customer Service and Omnichannel Customer Experience at AXA, where significant transformations in customer service channels and customer experience strategies were achieved. With an extensive background at Telefónica, roles included Global Head of Marketing and Customer Experience, where Lorena drove major initiatives in omnichannel strategies and customer loyalty across multiple countries. Educational qualifications encompass a Master's in Digital Business from The Valley Business & Tech School, an Executive MBA from Esade, and a Master's in Computer Science and Engineering from Pierre and Marie Curie University.