GOAT Group
Mike Phu is a seasoned marketing professional with extensive experience in user acquisition and growth strategies. Currently serving as the Sr. Director of Growth at GOAT Group since May 2017, Mike leads a team focused on enhancing growth and retention through innovative marketing models and user acquisition programs. Previous roles include User Acquisition & Analytics Manager at Meitu, Inc., where Mike managed a global ASO team and user acquisition efforts, and User Acquisition & Analytics Specialist at Headspace Inc., overseeing significant budgets and KPI analytics. Early career experiences include impactful roles at ParkSleepFly.com, Fuloo, LLC, and Crexendo Business Solutions, where Mike demonstrated expertise in digital marketing and retention strategies. Mike holds a Bachelor of Science in Business - Marketing from California State University, Long Beach, and an Associate of Arts in Business Administration from Consumnes River College.
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GOAT Group
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GOAT is the global platform for the greatest products from the past, present and future. Since its founding in 2015, GOAT has become the leading and most trusted sneaker marketplace in the world, and has expanded to offer apparel and accessories from select emerging, contemporary and iconic brands. Through its unique positioning between the primary and resale markets, the company offers styles across various time periods on its digital platforms and in its retail locations, while delivering products to over 30 million members across 170 countries.