Go City®
Craig Cartwright has extensive work experience in digital marketing and SEO. Craig is currently working as the SEO Lead - Marketing & E-commerce at Go City® since 2022. Prior to their current role, they worked at Zenith as the Owned Strategy Director from 2018 to 2022.
Before joining Zenith, Craig held various positions at Publicis Groupe, starting as an SEO Manager in 2014 and later becoming the SEO Director (National) from 2016 to 2018. During their time at Publicis Groupe, they managed the SEO department for Starcom & Mediavest brands in Australia, providing strategic and hands-on support to clients from different industries. Their responsibilities included content and data-driven strategies for e-commerce growth, technical audits, link outreach activities, analytics, CRO, and user experience. Craig also collaborated with the content creation division of the Publicis Groupe network.
Prior to their roles at Publicis Groupe, Craig worked at Lakestar McCann as a Senior SEO Account Manager and SEO Account Manager from 2010 to 2014. Craig started their career as a Marketing Manager at Pearl Scan Solutions (Group) from 2008 to 2010, where they handled online marketing, SEO, website updates, e-mail marketing, social network profiling, and online paid site listings. Craig was also responsible for sales enquiries, software solutions development, writing articles, blogs, and press releases.
In 2006, Craig took on temporary IT-based roles throughout Australia while on a working holiday visa. Before that, they worked as an IT Assistant at Cheshire County Council in 2006 and as a Data Assistant at the National Probation Service from 2004 to 2005.
Craig Cartwright attended Park High School from 1994 to 1999. Craig then attended Birkenhead Sixth Form College from 1999 to 2001. Finally, they graduated from Teesside University in 2004 with a BSc degree in Computer Studies & Digital Media.
Go City®
For over 20 years, Go City® (formerly Leisure Pass Group) has shaped the future of the multi-attraction pass industry by enabling online pre-purchase of attractions, tours, and activities. Sightseers love the budget certainty, greater choice, on-the-ground flexibility and overall value our Go City multi-attraction passes deliver. In 2017, Europe’s Leisure Pass and the USA’s Smart Destinations and New York Pass came together to form the global brand of Go City, giving us greater reach and ambition as we expand into new markets. Today Go City is the largest multi-attraction pass business in the world, with an estimated 65% market share and operating in 25+ cities and five continents. Our growing teams in London, Boston, Singapore and New York help millions of sightseers enjoy new cities, incredible attractions, tours, experiences, activities and great savings. In the past two years, we’ve doubled the number of passes sold.