Grey Matter
Zach Murphy is an experienced marketing professional and growth strategist with a comprehensive background in integrated sales and marketing. Currently serving as a Partner and Growth Strategist at Grey Matter since July 2017, Zach focuses on ensuring client visibility in a competitive landscape. As the Founder and Growth Advisor at Launchpath Leads, Zach addresses the evolving challenges of the online buying cycle. Previous roles include Communication Strategist at Fallon Thatcher, where Zach developed core messaging for clients, and positions in client services at The Creative Department, consumer experiences at Powerhouse Factories, and word-of-mouth marketing at Empower MediaMarketing. Zach also has experience leading teams and campaigns at KAO Brands during an internship and has a foundational understanding of marketing and business development from earlier roles at Verint and MurphyCatton, Inc. Zach holds a Bachelor's degree in Marketing and Entrepreneurship from Xavier University.
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Grey Matter
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Grey Matter is a Marketing & Sales Enablement Firm That Engineers Customer Acquisition Machines For B2B Companies. Our clients work with us because they want to own their respective markets. We're the founders of Agile Customer Acquisition™; a proprietary approach and framework for marketing and sales enablement. The result of implementing Agile Customer Acquisition™ is a repeatable, scalable, and profitable customer acquisition machine. What makes us different than every other 'marketing agency'? - We Put Our Money Where Our Mouth Is: Hate "agencies" that don't hold themselves accountable? So do I. When you engage with Grey Matter, if we don't provide an ROI on our annual engagement, we will cut you a check for our services. - A Partner From Top Of The Funnel To Close (and beyond): From marketing qualified lead, to sales qualified lead, to close, and finally to customer retention; we play a role whether it be consultative or execution-based along the entire customer journey.