Golin
Whitney Riker is an accomplished Creative Director at Golin since May 2018, where responsibilities include directing creative initiatives, crafting social media strategies, and evolving creative concepts to align with client business priorities. Previous roles include Associate Creative Director and Senior Copywriter at Golin, contributing to brands such as Walmart and McDonald's. Prior to Golin, experience as a Copywriter at PowerPost involved developing editorial and social media calendars for diverse brands, while a stint as a Content Strategist at Social Media Beast further honed skills in crafting brand narratives. Earlier career steps included positions as Account Executive and Account Coordinator at ER Marketing, where content marketing efforts were spearheaded, and an internship at Miller Meiers Communication Arts Boutique focused on project management and copywriting support. Whitney holds a Bachelor of Science in Journalism & Mass Communications with a concentration in Strategic Communications from The University of Kansas.
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Golin
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At Golin, we believe now is the time to embrace public relations, not run away from it