Good Karma Brands
Adam Roberts has a diverse work experience spanning multiple industries. Adam currently works as the WTMJ Wisconsin's Afternoon News Executive Producer at Good Karma Brands since October 2022. Prior to this, they were the Executive Producer for "The Wendy's Big Show" at Audacy, Inc. from December 2021 to August 2022. Adam has also held the role of News/Sports Director at Sparta-Tomah Broadcasting from March 2017 to December 2021, where they were responsible for day-to-day sports operations, play-by-play commentary, and local sports coverage. Adam also worked as a Play-by-Play Commentator at River City Championship Wrestling from September 2017 to January 2019. Adam's earlier experience includes being an On Air Personality at Midwest Family Broadcasting from November 2014 to March 2017 and a Production Assistant at Magnum Broadcasting from October 2014 to March 2017. Adam also served as the News Director/Assignment Editor for WMCM Student News at the University of Wisconsin-La Crosse from September 2015 to May 2016. Additionally, Adam worked as a Greenskeeper for Rolling Meadows Golf Course at Fond du Lac County from April 2010 to August 2014, where they assisted with maintenance, landscaping, and equipment repairs.
Adam Roberts attended the University of Wisconsin-La Crosse from 2012 to 2016, where they earned a Bachelor of Science (B.S.) degree in Broadcast and Digital Media.
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Good Karma Brands
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Craig Karmazin founded Good Karma Brands in 1997 with the purchase of three radio stations in Beaver Dam, Wisconsin. Shortly thereafter, he was fortunate that a number of his childhood friends decided to join him. While Good Karma Brands began as a broadcasting company, over the years it evolved into a media and marketing company with expertise in leveraging the power of sports and local news to build brands through audio, digital, events, and TV. We are fueled by the desire to do things differently, align with premium brands and offer customized solutions and exceptional experience for our fans, partners, and teammates. GKB partners with ESPN in three capacities: with audio through ESPN affiliated radio stations in Beaver Dam, Chicago, Cleveland, Los Angeles, Madison, Milwaukee, New York City, and West Palm Beach; with events through the operation of all local Florida-based college football bowl games; and with digital assets by through offering local brands the ability to leverage the reach and credibility of ESPN with geotargeted advertising solutions on ESPN’s digital platforms which include ESPN.com and the ESPN app. GKB’s other audio assets include Newsradio 620 WTMJ and 101.7 The Truth in Milwaukee, and 95.3 WBEV in Beaver Dam, Wis. The brand also owns the Tundra Trio hospitality houses in Green Bay, WI, where private tailgates and other events are hosted. For more information, please visit www.goodkarmabrands.com.