Rachel Boykins

Rachel Boykins is an experienced marketing professional with a robust background in brand strategy and management across various industries, including CPG, alcohol, and cannabis. Currently serving as Head of Brand Strategy at Pangea Money Transfer and brand strategist/coach at RB Strategy LLC, Rachel has executed impactful marketing initiatives for notable brands such as Blue Moon and Verilife Dispensaries. With extensive expertise in consumer insights, agency management, and go-to-market execution, Rachel has contributed to significant projects and campaigns that drive growth and brand positioning. Educational credentials include an MBA from Northwestern University's Kellogg School of Management and dual bachelor's degrees from the University of Michigan in Business Administration and Communication.