Cut Putri Pohan

Cut Putri Pohan is a seasoned marketing professional with extensive experience in consumer engagement and digital marketing. Currently serving as the Regional Consumer Engagement Manager at GoTo Group since February 2019, Cut has successfully led regional teams in Sumatra and East Indonesia, driving significant marketing initiatives and increasing market share through targeted campaigns. Previous roles include Regional Digital CE Associate and District Consumer Engagement Lead, where Cut demonstrated proficiency in developing data-driven strategies and managing end-to-end marketing processes. Prior experience at PT. Amerta Indah Otsuka involved spearheading successful campaigns for Pocari Sweat, including collaborations with creative teams and event sponsorships. Educational background includes a Master's degree in Marketing Management from the University of Indonesia and a Bachelor's degree in Agribusiness from Universitas Padjadjaran.