Iris Zhang

Iris Zhang is a seasoned marketing professional with extensive experience in strategy and innovation. Currently serving as a Senior Strategy and Innovation Manager at Grey Group since January 2016, Iris specializes in interpreting marketing trends and consumer insights to drive new product innovation, brand positioning, and portfolio development. Prior to this role, Iris spent a decade at Millward Brown from January 2005 to March 2015 as an Associated Account Director, gaining valuable marketing research experience across Hong Kong, Taiwan, and Shanghai, and collaborating with Ferrero China's CMI team on key business decisions for North Asia. Iris began their career as a Consumer Insight Assistant at PepsiCo from July 2003 to December 2004.