Greycroft
Based in the Los Angeles office, Alaina’s responsibilities include sourcing, evaluating, and executing early-stage investment opportunities and working with existing portfolio companies.
Prior to joining Greycroft, Alaina worked at Bain & Company, where she consulted across Bain’s private equity, technology & media, and retail practices. Previously, Alaina drove go-to-market and brand strategy initiatives for Snap Inc.’s first hardware product, Spectacles, earning fourteen nominations and six wins at the 2016 Cannes Lions awards.
Alaina holds a B.A. in Economics from the University of Southern California. She is also an active member of the Junior League.
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Greycroft
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Greycroft is a leading venture capital firm focused on investments in the Internet and mobile markets. With offices in the two media capitals of the world - New York and Los Angeles – Greycroft is uniquely positioned to serve entrepreneurs who have chosen us as their partners. Greycroft leverages an extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, bring their products to market, and build successful businesses. Greycroft manages in excess of $1 billion and has made over 150 investments since inception in leading companies including Acorns, App Annie, Boxed, Braintree, Buddy Media, Everything But The House, Extreme Reach, Huffington Post, Icertis, JW Player, Maker Studios, Plated, Scopely, Shipt, TheRealReal, Thrive Market, Trunk Club, Venmo, WideOrbit, and Yeakha.