Groove Life
Michael De Lia is an accomplished professional in the e-commerce sector, currently serving as the Director of E-Commerce at Groove Life since June 2025. Prior to this role, Michael held the position of Sr. Manager, E-Commerce at Ridge, where significant contributions led to a revenue increase from approximately $90 million to around $160 million. Michael has extensive experience managing international Shopify storefronts, driving cross-functional initiatives, and executing robust marketing strategies. With a background that includes roles such as Content and Community Lead at Brand Innovators and an English Tutor at Bridges Baltimore, Michael combines a solid educational foundation with practical experience in marketing and customer service. Michael earned a Bachelor of Arts in English with a Marketing Minor from Loyola University Maryland and a Certificate of Proficiency Overseas in English Language and Literature from the University of Auckland.
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Groove Life
Groove Life manufactures silicone rings, watch bands and other accessories tailored for active lifestyles.