GroundWorks
Kristal Audain is an experienced professional with a robust background in product management and search engine optimization. Currently serving as a Senior Product Manager at Groundworks since May 2020, Kristal has previously held roles such as SEO Specialist and Senior SEO Analyst. At Haynes Furniture Company and The Dump, significant achievements include increasing organic traffic sales by 108% year over year through strategic keyword modifications and content optimization. Earlier career roles include Assistant Director of Annual Giving at Old Dominion University, where Kristal revitalized the Phonathon program significantly enhancing fundraising efforts, and experience in sales and administrative support in various organizations. Kristal holds a Bachelor’s Degree in Business Administration with a focus on Marketing from the University of Richmond.
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GroundWorks
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Operates a consortium of successful companies throughout the eastern United States that specialize in residential foundation repair, crawl space encapsulation, basement waterproofing, and concrete leveling.