David Serrault

David Serrault is an accomplished Design Director at Groupe BPCE, leading a core digital design team of over 25 professionals, contributing significantly to the organization's digital transformation with the establishment of the first UX design team. Serrault oversees the Group Design System "Neo3" and facilitates a community of over 60 designers within various branches. Previous roles include Head of User Experience Design at AXA, where management of a cross-border design team occurred, and Senior Interaction Designer Consultant at PSA Peugeot Citroën. Serrault has also served as a visiting professor at GOBELINS Paris and Strate, Ecole de Design, focusing on design and artificial intelligence. Educational qualifications include advanced degrees in Arts, Design, and Digital Media, with a background in fine arts and multimedia.