Groupe HBF
Nicolas Appert is an experienced professional in the field of marketing and trade management, currently serving as Directeur marchés retail and Responsable coordination et animation des marchés at Groupe HBF since June 2010. Responsibilities include developing coherent multichannel distribution offers, managing commercial tariffs and margins, and implementing strategies to boost revenue while maintaining stock integrity. Previous roles at Groupe HBF include Responsable trade marketing and Chef de produit trade marketing, overseeing trade marketing teams, coordinating client references, and managing promotional strategies. Prior to joining Groupe HBF, Nicolas Appert worked at INOTECH as an Assistant marketing, contributing to promotional bids and managing product displays. Educational qualifications include a diplôme from ESICAD in marketing and commerce and a BTS from CCI Perpignan in commercial action.
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Groupe HBF
Groupe HBF is based near Toulouse area and specialises in three areas of business: electrical equipment, lighting and decoration and finally, home automation and IoT. Groupe HBF now has 10 subsidiary companies in France, Spain, Poland, Asia, and the Caribbean Ocean, all able to offer the 6,000 product references in the catalogue. These subsidiaries have been attached to the holding company since 2014, which provides them with financial, IT and logistics support. They are key players in the group’s vitality and competitiveness. The group’s main customers are major home improvement, food and specialist retailers. Our products are designed in France, at HBF’s R&D Department, and manufactured in Asia or Europe under our control, by working closely with partner factories. Products are tested in our laboratories, which work to NF standards. Groupe HBF has considerably diversified its business over the last 20 years and has been able to adapt to meet the increasingly exacting needs of its customers. Our group’s success is based on 3 priorities: innovation, product offer and service. Groupe HBF now employs 270 staff worldwide and generates a turnover of €65 million.