Guideline
James is currently the Director of Product Management at Guideline. Prior to this, James held the same position at Standard Media Index and was a Program Manager at GroupM. With a strong background in business analysis and IT, James has successfully led various projects involving process optimization, system implementations, and compliance management. Their experience includes roles such as Business Analyst at Clarksons Platou, IT Business Analyst at JCDecaux, and Computer Engineer at Lab Lateral. James holds a BSc in Business Information Technology from the University of Kent.
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Guideline
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At Guideline, we're defining the future of how the world buys and sells media. We combined the leading media planning and data companies to create the world’s most trusted set of solutions to help shape mission-critical advertising decisions. Though we already provide guidance to the world’s leading brands, agencies, and media owners; we are just getting started. We are innovating, expanding existing capabilities, and leveraging cutting-edge technology to offer automated, intelligent solutions to age-old industry processes.