Matina Ypsilantis

Matina Ypsilantis is an experienced marketing professional with a strong background in brand management and consumer insights. Currently serving as an Associate Brand Manager at Hartz Mountain Corporation, Matina monitors the performance of Delectables, America’s leading Wet Cat Treat brand, utilizing advanced analytics tools to drive strategic insights. Previously, as an Assistant Brand Manager at Kenvue, Matina led innovation initiatives for a multi-million dollar Hair & Scalp Care portfolio, successfully launching high-impact products. Matina's career also includes key roles at Johnson & Johnson, where contributions to shopper insights, category strategy, and digital communications supported significant business growth. Matina graduated Cum Laude from The College of New Jersey with a dual degree in Marketing and Psychology, specializing in consumer behavior and market research.