Santiago Wey

Santiago Wey is a Digital Media Planner at Havas since May 2022, specializing in brandformance strategies for a leading telecommunications company in Colombia, achieving a 6% increase in ROI. Previously, as a Google Ads Specialist, Santiago led lower and middle funnel campaigns for Movistar, successfully meeting KPIs with a reduction in CPAs by 17% in one month. Earlier experience includes roles as a Trafficker at InLat, where campaign management for major construction sector firms was executed; as an Analyst of Planning and Intelligence at RCN Radio, providing critical insights for marketing strategies; as a Community Manager at Dev- creative, focusing on strategic planning and social media management; and as a Marketing Intern at Vector ITC, contributing to digital marketing campaign development. Santiago holds degrees in Social Communication and Journalism, and Marketing from Politécnico Grancolombiano.