HDFC Bank
Vineet Soni is an experienced marketing professional with a strong background in digital marketing and marketing technology. Currently serving as AVP - Growth Marketing & MarTech at HDFC Bank since February 2020, Vineet leads growth marketing initiatives utilizing advanced MarTech tools such as Adobe Analytics and Adobe Campaigns. Prior to this role, Vineet held key positions at IDFC Bank as Senior Manager - Digital Marketing & Initiatives, and at Tata AIG General Insurance as Deputy Manager - Digital Marketing, focusing on website management, SEO, and design development. Additional experience includes Associate Manager roles at HDFC Life, where Vineet drove online customer acquisitions and optimized digital marketing campaigns, and Senior Executive roles at FoxyMoron, managing SEO and PPC campaigns for major brands. Vineet began a career in SEO and social media optimization at Kapson Solutions. Educational qualifications include an MBA in Marketing from SVKM's Narsee Monjee Institute of Management Studies and a Bachelor of Commerce from the University of Mumbai.
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HDFC Bank
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HDFC Bank Limited (the Bank) is a holding company. The Bank offers a range of banking services covering commercial and investment banking on the wholesale side and transactional/branch banking on the retail side. It also offers financial services. The Bank's segments include Treasury, Retail banking, Wholesale banking and Other banking business. The Treasury segment primarily consists of net interest earnings from the Bank's investment portfolio, money market borrowing and lending, gains or losses on investment operations and on account of trading in foreign exchange and derivative contracts. The Retail Banking segment serves retail customers through a branch network and other delivery channels, as well as through alternative delivery channels. The Bank provides its corporate and institutional clients a range of commercial and transactional banking products. The Other banking business segment includes income from para banking activities.