James Crampton

James Crampton is a seasoned corporate affairs professional with extensive experience in reputation management and stakeholder engagement. Since March 2020, James has served as the Corporate Affairs Director for Heineken UK, leading the corporate affairs function and shaping the company's long-term strategy in the UK. Prior to this, James held the position of Corporate Affairs Director at Merlin Entertainments plc, where a focus was placed on rebuilding the company's reputation following a significant incident. James's earlier roles at Diageo included Investor Relations Director and Global External Communications Director, where expertise in capital market communications and reputation protection was demonstrated. Additional leadership positions encompass various communications roles across Africa and a tenure at Old Mutual Limited and SABMiller. James's career reflects a commitment to integrating communication strategies with corporate goals while managing complex stakeholder relationships.