Helen of Troy
Latifah Obaid is an experienced social media and marketing professional currently serving as the Social Media Manager for Beauty and Wellness at Helen of Troy, overseeing social strategy and community engagement for brands including Revlon and Hot Tools. Previous roles include Social Media Manager at Full Contact Advertising, where Latifah managed client accounts such as Papa Gino's and the Massachusetts State Lottery, and Content Marketing Specialist at Starburst. Earlier positions include Marketing Manager at Envel, Editor in Chief at Verge Campus Media, and various internships in literary and creative development. Latifah holds a degree in Journalism from Boston University, specializing in Arts, Entertainment, and Media Management.
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Helen of Troy
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Helen Of Troy Limited is a global consumer products company that offers a range of solutions for its customers through a range of brands. The Company is a global designer, developer, importer, marketer and distributor of a portfolio of brand-name consumer products. The Company has three segments. The Housewares segment provides a range of consumer products for the home. The Health & Home segment focuses on healthcare devices, such as thermometers, humidifiers, blood pressure monitors and heating pads; water filtration systems, and small home appliances, such as portable heaters, fans, air purifiers, and insect control devices. The Beauty segment's products include electric hair care, beauty care and wellness appliances; grooming tools and accessories, and liquid-, solid- and powder-based personal care and grooming products.