Marissa Smith

Marissa Smith is a seasoned marketing professional with extensive experience in strategic marketing and media services at Hershey Entertainment & Resorts since May 2007. As Senior Manager, Marketing Strategy & Media Services, Marissa leads the development of integrated marketing campaigns, translating insights into effective strategies while managing campaign processes, timelines, and budgets. Previous roles include Media Manager, overseeing paid media initiatives, and Media Specialist, focused on managing media campaigns. Marissa began her career with a Promotions Coordinator position at Hershey Entertainment & Resorts and gained early experience as a Promotions Intern. Marissa holds a BA in Communications from Commonwealth University-Bloomsburg, where studies were completed in 2007.