George K Hernandez

George K Hernandez is an accomplished professional in brand management and business development, currently serving as the Commercial Strategy & Business Development Manager at Hertz since 2024. With prior experience as a Brand Manager at Reckitt from 2021 to 2023, George led the Enfamil Routine brand, achieving significant business growth through innovative marketing campaigns and strategic initiatives. Previous roles include Senior Associate Brand Manager at Keurig Dr Pepper, where contributions to the Green Mountain brand drove substantial revenue growth, and Senior Associate Brand Manager for Kimberly-Clark, focusing on enhancing market presence for Kleenex and Cottonelle. George began a career in brand management at Nestlé Purina North America as a Brand Management Intern, after a noteworthy fellowship with Hearst that involved significant marketing and editorial contributions. George holds an MBA in Marketing & Finance from Baruch College and a B.A. in History from Duke University, complemented by a Markets & Management Certificate and an Economics minor.