Heuschen & Schrouff Oriental Food
Lars Baur is an experienced professional in the food industry with a strong background in business management and commercial operations. Currently serving as Integration Director M&A and Director of Business Units Mainstream & E-Commerce at Heuschen & Schrouff Oriental Food since January 2020, Lars oversees multiple sales channels across Europe, including Retail, E-tail, Foodservice, and Industry. Prior to this role, Lars held positions such as Commercial Manager for the Mainstream Channel and Business Unit Manager for Retail at Heuschen & Schrouff Foods Group from September 2007 to January 2020, where responsibilities included managing client portfolios and developing new business relationships. Lars also has experience in management training at Randstad and served as a Project Manager at Eldorado Groep, focusing on revitalizing underperforming catering and recreation businesses. Educational qualifications include studies at Hogeschool TIO Den Bosch, Arcus College Heerlen, and Serviam Scholengemeenschap Sittard.
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Heuschen & Schrouff Oriental Food
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In 1963, Frits Schrouff, the founder of Heuschen & Schrouff, saw how much the Indonesian immigrants longed the tasteful products from their home country far away. He travelled by plane to Indonesia and started to import rice and soy products on a little scale which he sold door-to-door with a small pick-up van. This adventure grew during several decades into the large company that Heuschen & Schrouff is nowadays. Heuschen & Schrouff Foods Group is the leading supplier of Asian supermarkets in Western Europe and has introduced authentic Asian food to mainstream Retail and Foodservice. Besides food from Asia, we also import top products from Arabic countries, Africa and the Caribbean. Our company is unique thanks to more than 100 authentic A-brands from i.a. Thailand, Singapore, Malaysia, the Philippines, India, China, Vietnam and Korea, who have given us the exclusive distribution rights for the EU. The same for authentic A-brands from i.a. Turkey, Morocco and the United Arab Emirates. At Heuschen & Schrouff we constantly update our range and we follow the latest trends in the food branch. In this way we respond to the needs of all different communities, as well as the needs of adventurous gastronomes and professional cooks. In addition to our up-to-date offer of products, we continuously upgrade our services to keep our high standards of operational excellence. Our range of more than 4600 different products is divided into authentic A-brands for the ethnic market, retail, foodservice and industry.