HighCo
Edgard LAURIS is the Owner and Director of LAURIS, an operational marketing agency established in August 2006, specializing in strategic consulting and the tactical implementation of commercial activities in Switzerland. Additionally, Edgard serves as the Course Director for the Specialist in Operational Marketing program at SAWI and has been the exclusive Swiss partner for HighCo since 2014. Edgard's extensive experience includes previous roles as an Executive Manager and Marketing Manager at Soda Club, Marketing Manager at McDonald's Switzerland, and Brand Manager for Lucky Strike at British American Tobacco. Edgard holds an EMBA from IMD, a Diploma in Worldwide Marketing from Hamburger University, and a Licence en Science Economique et Sociale from Université de Genève.
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HighCo
High Co SA is a France-based marketing services group for mass-market retailers and consumer goods manufacturers. The Company offers marketing solutions, such as coupon issuing, a promotional technique that entitles the customer to a discount on a product; sampling, which consists in offering free samples to test a product; point-of sale, which ranges from shelf tags to in-store radio announcements, floor graphics and in-store field marketing; clearing, which consists of processing discount coupons and money-back offers; marketing communication agencies, which provide support for brands and retailers in their marketing campaigns, and digital services with the subsidiary, HighCo 3.0., which advises and assists clients on the integration of digital technologies for distributors and brands. The Company operates in France, Spain, United Kingdom, Poland, Russia and Turkey, among others.