Amsterdam University of Applied Sciences
Puck Middelkoop is the founder of Hulaaloop, a subscription and kids' clothing rental service for children up to two years, established in March 2017. Additionally, Puck serves as a startup mentor and interim programme manager at Amsterdam University of Applied Sciences since September 2019, and has also participated in the Make it Circular Challenge with What Design Can Do. Prior experience includes roles at circularities and Circle Economy Foundation focusing on the Dutch Circular Textile Valley project, as well as a background in business development and marketing at White Lioness Technologies. Puck holds a Master of Science in Economics and Business Administration from Syddansk Universitet and further education from Copenhagen Business School and VU University Amsterdam.
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Amsterdam University of Applied Sciences
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The Amsterdam University of Applied Sciences/Hogeschool van Amsterdam (AUAS/HvA) is a knowledge institution that educates tomorrow’s professionals in a wide array of fields and disciplines of higher education. With a distinct focus on applied sciences, the AUAS enables students, lecturers and researchers to develop cutting-edge – and practical – knowledge and innovations.