Hoichoi
Ipsita Mukherjee is a seasoned professional in content operations and marketing with a strong background in communication and journalism. Currently serving as a Senior Executive in Content Operations at Hoichoi since June 2022, Ipsita previously held roles including Content Marketer at Shypmax and Senior Executive in Content & Branding at Creaidea Business Solutions Private Limited. Ipsita boasts experience as an Academic Content Researcher and a Public Relations Assistant at Calcutta Cacophony, alongside a brief stint as a Freelance Journalist at Allen Laboratories Limited. Ipsita's academic credentials include a Master's degree in Communication from Jadavpur University and a BA in Communicative English from Calcutta University.
Hoichoi
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We are an on-demand video streaming entertainment platform for Bengali's worldwide. With an array of exciting content choices including Bengali Classics, Blockbusters, Documentaries, Short Films and Exclusive original web series we aim to be home to the best in Bengali entertainment. hoichoi is the digital vertical of SVF Entertainment - a leading Media and Entertainment company in East India, with 7 National Awards to its credit and capabilities in Film and TV Production, Cinemas, Distribution, Digital Cinema, Music and New Media.